Background
Rainbet was spending six figures per month on a major crypto ad network, hand-picking placements and paying $10–$20 CPM just because "premium sites" felt safer. The problem was that this strategy is basically expensive intuition. They suspected some placements were carrying the load and others were just messing up the spend.
Campaign
We ran a blunt test: give HypeLab 10% of their usual budget, and we'd aim to match conversions. Instead of manually curating sites, we used our ML placement optimization to distribute spend across the network, then aggressively reallocated the budget based on conversion signals. Not reputation, not CPM, not "this site looks legit."
Results
With 1/10 the spend, Rainbet matched conversion volume and unlocked a sharper truth about where performance actually lives. Over the past 3 months, the campaign delivered 100M+ impressions, an average CTR of 0.21% and CPM of $3.06. Some "obvious winners" weren't worth the premium, while overlooked placements quietly outperformed. Same conversions with less money and a clearer truth.
Why it matters
Crypto-native reach plus wallet-based precision finds real builders at the right moment. By meeting developers where they actually work and read, Rainbet turned ad spend into meaningful participation and ecosystem velocity - efficiently and authentically.
About Hypelab:
HypeLab is the top web3-focused advertising network helping hundreds of clients like Metamask, Circle, Uniswap, and more acquire real web3 users at scale. We have the largest quality inventory in the crypto industry and offer advanced targeting to reach your target audience. We empower web3 brands, protocols, dApps, and ecosystems the tools to scale sustainably and intelligently.