Background
MetaMask is the leading self-custodial Ethereum wallet used to store, send, and swap crypto and connect to dApps across the EVM ecosystem. As MetaMask expanded from a wallet utility into a full product suite, it launched MetaMask Portfolio, a unified dashboard that gives users a clean view of tokens, DeFi positions, and NFTs in one place. The challenge was adoption at scale: reach real, wallet-connected users globally, turn interest into usage, and reinforce MetaMask's leadership in self-custody during a crowded, competitive moment.
Campaign
HypeLab ran a 3+ month, two-track push. On performance, we used contextual and wallet-aware targeting to drive qualified traffic to Portfolio, optimizing across top web3 publishers for conversion efficiency. In parallel, we executed a large-scale awareness program across 100+ crypto sites with wallet-aware creative in high-intent environments.
Results
The campaign delivered cost per transacting user under $70 and reach of 15M unique users. In practice, that meant millions of crypto-native impressions converted into high-value actions for a DeFi-savvy audience, pairing efficient acquisition with broad, credible visibility for the Portfolio launch.
Why it matters
Wallet-targeted, crypto-native distribution turns spend into outcomes. MetaMask acquired high-value users cost-effectively, expanded ecosystem visibility, and strengthened brand trust and category leadership for its Portfolio product.
About Hypelab:
HypeLab is the top web3-focused advertising network helping hundreds of clients like Metamask, Circle, Uniswap, and more acquire real web3 users at scale. We have the largest quality inventory in the crypto industry and offer advanced targeting to reach your target audience. We empower web3 brands, protocols, dApps, and ecosystems the tools to scale sustainably and intelligently.