Background
KulaDAO is a decentralized organization bridging real-world assets (RWA) with blockchain-powered community ownership. For its Token Generation Event (TGE) and the critical weeks after, KulaDAO needed broad, credible reach across crypto while zeroing in on audiences who care about RWAs - developers, investors, and on-chain users.
Campaign
HypeLab orchestrated a pre- and post-launch, multi-campaign rollout that blended publisher-specific activations with network-wide, wallet-aware targeting. Spend was distributed across contextually relevant, crypto-native environments - ranging from technical analytics platforms like Solscan and Chainlist to niche communities such as StockTwits and Temple Wallet. As data accrued, our ML models optimized country mixes, placements, and creatives to maintain scale without sacrificing efficiency.
Results
The program delivered 22,000,000+ impressions, CTR up to 0.28% on select publisher sets, and an average CPM of $2 - combining massive visibility with disciplined cost control. By pairing wallet-based precision with diversified placements, KulaDAO captured attention from both builders and investors and sustained momentum beyond the initial TGE window.
Why it matters
Launching a token takes more than raw reach - it takes trust and presence in the right places. Crypto-native inventory plus real wallet signals outperformed traditional ad networks, turning KulaDAO's spend into high-intent engagement across the full Web3 spectrum.
About Hypelab:
HypeLab is the top web3-focused advertising network helping hundreds of clients like Metamask, Circle, Uniswap, and more acquire real web3 users at scale. We have the largest quality inventory in the crypto industry and offer advanced targeting to reach your target audience. We empower web3 brands, protocols, dApps, and ecosystems the tools to scale sustainably and intelligently.